What is Email Ramp-up?

Email Ramp-up is for increasing email deliverability through warming up the email account by slowly increasing the daily sending limit and decreasing the chances of email accounts getting blocked by restricting sending too many emails in the early stage.

This feature allows you to increase the sending limit slowly instead of sending #n (100s, so many, too many) emails directly from day 1. And also, let’s increase the email sending limit by #n (2,5,10, etc.) email.

What's the logic used behind Email Ramp-up?

We use a percentage increment method here as it is super beneficial. 

1. The sending limit increases the speed of incrementing the number of emails as the account gets warmup. It is an actual warmup situation.
2. It takes lesser days to reach the sending limit.
3. The sending pattern looks more random.

Let’s understand the same with an example :

• Set the sending limit at 10 and increase the sending limit by 10% daily until it hits 200.

1. 10, 11, 12, 13, 15, 16, 18, 19, 21, 24, 26, 29, 31, 35, 38, 42, 46, 51, 56, 61, 67, 74, 81, 90, 98, 108, 119, 131, 144, 159, 174, 192, 200
2. It will take 33 days to reach 200