What is fallback text and how does it work?
What is a fallback text?
The fallback text is used to place a fixed value to a custom field (variable) when a particular value for the custom field is missing for any prospect.
Example:
Suppose you upload a CSV file to import prospects, and the file is missing some attributes for some of the prospects (As shown below):
Using a fallback text, you can set up a default value for each custom field where the date was missing for any prospect.
How to define fallback text for a custom field?
- To set a fallback text, navigate to the Custom Fields tab under Settings.
- Click the edit button for the custom field that you wish to set fallback value for.
- Enter fallback text in the given space and hit the Save button.
NOTE: If there is missing data for a prospect for any of the custom fields and you don't set up fallback text for that custom field, the system won't add blank space or {{custom_field}} in the email content.