Why should I use the email verification to validate the prospects?

What is email verification & why it's important?

Email verification is a service that allows you to check the current status of any email address. When we get email addresses of our prospects/leads to outreach them, the data often consists of email addresses that may not accept any emails temporarily or never existed. Sending emails to invalid or incorrectly configured email addresses may cause bounced emails, affecting your sender's reputation. Ideally, it's suggested to curb the bounce rate below 3% to maintain a good sender score, and therefore it becomes essential to use a validated list of contacts.

Sending emails to valid contacts is safe and best way to keep your sender reputation high.

How does it work? 

The email verification renders a few checks that indicate the current status of an email address. These checks include domain verification, syntax check, and mailbox verification.

Every email address that you verify will come back with the result that is either 'valid', 'risky' or 'invalid'. Below is a short explanation of what each means:

Valid (Good): The recipient's email provider has confirmed that the email address exists, it is safe to send.

Risky: The email address may result in a bounce or low engagement. Risky addresses: Accept All, Full Mailbox or Disposable.

Invalid (Bad): The address is either syntactically incorrect or does not exist.

Wondering how to verify the prospects in Saleshandy?

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