What is Spintax and how to use it?

Spintax is short for ‘Spin Syntax.’ Spintax easily creates variations of sentences or words, which can help you generate a more personalized and diverse set of cold emails for your leads.

You can include multiple words or phrases between {spin} and {end spin}, separated by a vertical line | (pipe) to use Spintax. For example:

{spin} Hey there | Hello | Hi {endspin}

How to use Spintax in cold emails?

Add it to your email body from the email content editor inside the sequence where you send emails. When the email is sent, the Spintax will be replaced with a randomly generated variation.

{spin} Hey there | Hello | Hi {endspin}!

I'm reaching out because I think our product could really benefit your business. {spin} What do you think? | How does that sound to you? | Are you interested in discussing this further? {endspin}

{spin} Best, | Regards, | Cheers, {endspin}

Why is Spintax important for your cold emails?

Deliverability: Spintax is important for your cold emails if you're sending bulk emails because it helps improve deliverability and avoid the spam filter by randomizing the email content for the prospects.

Personalization: Using Spintax allows you to personalize your emails by generating different versions of words, sentences, or phrases, which you can use in your greetings, introduction, content paragraphs, and sign-off phrases. This can make your emails more unique and decrease the similarity between them.

Multiplier Effect: Spintax creates a multiplier effect, meaning that the more Spintax you use in your content, the more variations of emails you can generate.

For example, if you use multiple Spintax in the following example:

The {spin} average | standard {endspin} tree planted in this {spin} region | area | territory {endspin} is around 10,000. The {spin} goal | purpose | objective {endspin} of this plantation is {spin} cleaner| oxygenated| fresher {endspin} air.

Saleshandy would generate up to 2*3*3*3 = 54 different variants of cold emails for the above content! This can be a powerful tool for creating unique and personalized email content.

This can be a powerful tool for creating unique and personalized email content.

Basic spintax templates you can use in your emails:

Greetings:

{spin} Hi, | Hello, | Good day, {endspin} {{First Name}}

{spin} Hey there! | Greetings! {endspin}

Intro:

How {spin} are you | have you been{endspin}? 

{spin} I hope this email finds you well | I hope you are doing well {endspin}

Sign-off:

{spin} What do you think? | How does that sound to you? | Are you interested in discussing this further? {endspin}

{spin} can we connect for this? | Tell me what time suits you best for a quick meeting | Up for a 15-minute call? {endspin}